Marketing and retail analytics
Start dates & Duration:
February 12 - March 2022
Tuition Fee:
35 500 uah
Today, we all are surrounded by tons of different media messages across various platforms: Radio, OOH, TV, video hosting services, Social Media, Web overall
*payment in installments is possible
Course strucutre
  • Introduction to Marketing Analytics
  • Role of statistics in Marketing Analytics
  • Decision-Making Theory in Marketing Analytics
  • Introduction to Customer Decision Journey Mapping
  • Tutorial and Team Work-Hands-on Marketing Analytics Mini-Project
  • A refresher on key financial and marketing concepts
  • Introduction to Digital Marketing Analytics
  • Introduction to Attribution and Marketing Mix Modeling (MMM)
  • Digital products for Marketing Analytics
  • Essential Excel Skills for marketing analytics
  • Introduction to Retail analytics
  • Customer segmentation: theory and practice
  • Digital marketing strategy, benchmarks, and forecast modeling
  • Essential storytelling guidelines for building convincing marketing presentations
Eugene Tkachenko
Lecturer of Kyiv School of Economics, The McQuaig Institute Marketing Operations Manager, Toronto, Canada


  • Post Graduate Diploma in Sales Force Automation and CRM Analytics, Seneca College
  • MA in Management of Organizations and Administration, Kyiv National Economic University named after Vadym Hetman
  • BA in Management and Economics, Kyiv National Economic University named after Vadym Hetman
  • Diploma in Mathematical and software maintenance of the automated troop management systems, Ivan Chernyakhovsky National Defense University of Ukraine

Work Experience:

  • Eugene has over 4 years of experience in digital marketing analytics
  • The focus of his work is on developing and assessing digital campaign strategies, designing and monitoring PPC campaigns, creating SEO strategies
  • Currently, Eugene obtains the position of Digital Marketing Analytics, Data and Strategy in Critical Mass, Toronto, Canada.

Areas of Expertise:

  • Digital Marketing
  • Digital Strategy
  • Data Analytics
  • Business Analytics
  • Web Analytics & Optimization
    What will you get:
    • Apply statistics for solving marketing-related business problems.
    • Understand and apply various marketing analysis techniques to evaluate and interpret a company's marketing efforts.
    • Prepare convincing storytelling presentations and present them to senior management.
    • Create new customer segments and design programs for their targeting.
    You can contact the program manager for details:

    Olha Dobrova,
    [email protected],
    +38 (067) 441 01 11
    (Telegram, Viber, WhatsApp)

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