Strategic management
Start dates & Duration:
June - July 2021
Delivered:
Online
Language:
English
Tuition Fee:
35 500 uah
To succeed in the future, managers should develop the resources and capabilities needed to gain and maintain an advantage in competitive markets.
*payment in installments is possible
Course structure

  • Introduction to strategic management
  • Formulation and implementation of strategy
  • Industry analysis
  • Cost analysis, revenge and placement economics, competitor analysis
  • Competitive advantages
  • Corporate strategy
  • Blue Ocean Strategy
  • Execution of strategy
  • Final presentations and discussions of projects
Lecturer
Arkadiy Vershebenyuk
Arkadiy is the Venture Partner with JKR Investment Group and is also managing BeeVentures, an investment firm. Prior to that Arkadiy conducted a successful turnaround of the $200m+ portfolio of non-core assets for Alfa-Group. Before that, he led the launch of Uber in Ukraine as Country General Manager, was the country representative for EMF Capital investment fund in Ukraine, and the CEO of British Auto Club. Earlier in his career, Arkadiy managed consulting projects for Egon Zehnder, one of the world's premier executive search and talent advisory firms, and was the Director for Investment Advisory at Colliers International, a major international real estate advisory firm.

Education:
INSEAD, Master of Business Administration (MBA)

Experience:
Arkadiy is an experienced senior executive with 20 years of experience in investments, startups, consulting, and diverse geographies. Arkadiy's board experience includes 4 years as a Non-Executive Chairman for the EKTA group of companies, an international LED producer. Also,Arkadiy taught Strategic Management and Career Development courses at the Higher School of Economics in Moscow.
What will you get

  • Understand the nature of strategic competitiveness and develop the ability to analyze the competitive environment facing the company, assess the attractiveness of the industry, and identify potential sources of competitive advantages and disadvantages.
  • Develop strategies at the business level, identifying the type of the desired benefit, the scope of operations, and activities required to implement the chosen strategy. Assess the probability of stability of the firm's strategies and competitive positions.
  • Discriminate the types of data needed by general managers to evaluate alternative scenarios. Quantify strategic alternatives and develop a logical, consistent, and convincing analysis for the desired course of action.
  • Consider the actions of competitors and how it affects the company's ability to achieve its strategic goals.
  • Develop action courses that include the actions of multiple market players.
    Integrate knowledge and apply analytical techniques from a variety of disciplines, including finance, accounting, marketing, operations, organizational theory, and organizational behavior, especially economics.
  • Identify how to effectively implement plans within the constraints imposed by the complex behavior of people in the organization. Each student should be able to effectively communicate their findings both orally and in writing.
  • Evaluate different styles of management and leadership and determine the role of personal values in leadership
    You can contact the program manager for details:

    Adel Shapovalova, [email protected],
    +38 (068) 744 38 73
    (Telegram, Viber, WhatsApp)
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